Born from a real problem we couldn't ignore
When we were expecting our first child, we discovered something surprising: there was almost nowhere in Georgia to find quality maternity clothing.
We spent months ordering from US and European websites — waiting weeks for deliveries, guessing at sizes, paying steep shipping fees. Every expecting mother we talked to had the same story.
So we built what we wished had existed. FitMama is a curated maternity boutique bringing trusted international brands to Georgian women — clothing, nursing essentials, activewear, and postpartum care — all in one place, with local delivery and real sizing support.
This isn't just a store. It's a family project built from nine months of firsthand frustration, and a genuine desire to make pregnancy a little easier for every woman in Georgia.